The Membership Economy by Robbie Kellman Baxter

Description

Robbie Kellman Baxter coined ‘the membership economy,’ and this is the definitive guide to building a business around belonging and recurring revenue. She covers subscription and membership models, onboarding, retention, and turning casual customers into loyal super users, with case studies from Netflix to fitness clubs. For anyone launching a course, community, or membership, it’s the strategic playbook behind the tactics. Honest caveat: it’s higher-level strategy rather than step-by-step setup, so pair it with a platform how-to. But for the model itself, it’s the book that named the game.