Deep Work by Cal Newport

Description

Cal Newport argues that the ability to focus without distraction on a hard task — deep work — is increasingly rare and increasingly valuable. He makes the case with research and stories, then gives four rules to build the habit: work deeply, embrace boredom, quit social media, and drain the shallows. For marketers and founders drowning in pings and tabs, it’s a clarifying, motivating read. Honest caveat: some prescriptions (quit social media entirely) are more extreme than most can follow — take the principles and adapt. Still one of the best productivity books of the decade.