Here’s this week’s ReferralEarl roundup — 10 items across Affiliate & Referral, Search & Traffic.
Every story links to its original source.
The TLDR
- Affiliate & Referral: What happens to martech when the CMO disappears?
- Search & Traffic: Google Analytics launches customizable Dashboards
Affiliate & Referral
What happens to martech when the CMO disappears?
Fewer Fortune 500 companies have CMOs, but marketing isn't going away. Its broader mandate is changing what martech needs to deliver. MarTech
HubSpot rebuilds its platform around AI agents
A redesigned Breeze Assistant coordinates AI agents while a self-updating CRM supplies the business and customer context they need. MarTech
Search & Traffic
Google Analytics launches customizable Dashboards
Google Analytics has launched customizable Dashboards that bring key metrics and visualizations into one report. Search Engine Land
Gemini 3.8 Live powers Google Search Live
Google just released its Gemini 3.8 Live and 3.8 Live Extended Thinking models and 3.8 Live is now powering Search Live on the Google app. Search Engine Land
Google Search Profiles Article Design, Less Followers & Easier Login
Google has updated the Search profiles with a new article design, a single login to manage multiple Search profiles and only 10,000 followers on social platforms are required. Search Engine Roundtable
From the blog this week
How to Use Chambers of Commerce to Grow Your Business
New on the site — Read the post
Warm Referral vs. Cold Referral: What’s the Difference?
New on the site — Read the post
7 Low-Budget Local Partnership Ideas That Bring In Customers
New on the site — Read the post
Daycare Referral Program Ideas That Fill Enrollment Spots
New on the site — Read the post
How to Build a Customer Referral Program (With Templates)
New on the site — Read the post
Turn Customers Into Your Growth Engine
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