Here’s this week’s ReferralEarl roundup — 9 items across Affiliate & Referral, Search & Traffic.
Every story links to its original source.
The TLDR
- Affiliate & Referral: Martech category labels don’t mean anything anymore
- Search & Traffic: Google Ads Investment Strategy New Holistic & Growth Modes
Affiliate & Referral
Martech category labels don’t mean anything anymore
Six years of DXP homepage snapshots show how quickly martech vendors change their labels — and how little those labels reveal about the product. MarTech
B2B brands turn to creator video to fight AI slop and aid AI search
Creator video gives B2B brands a way to stand out from AI-generated content and build credibility with buyers using AI to research products. MarTech
Search & Traffic
Google Ads Investment Strategy New Holistic & Growth Modes
Google Ads updated its Recommended Investment Strategy tab on the Recommendations page with Strategic budget allocation using Holistic and Growth modes. Holistic mode reallocates spend from underperforming campaigns to… Search Engine Roundtable
Google Ads API Version 25.2 Now Available
Google has released version 25.2 of the Google Ads API, this is a minor release with several of updates. This update includes competitive benchmarks percentile metrics, the ability to generate Performance Max drafts… Search Engine Roundtable
From the blog this week
What Is a Referral Network and How Do You Build One?
New on the site — Read the post
How to Run a Refer-a-Friend Text Campaign Without Annoying Customers
New on the site — Read the post
How to Get Listed on Industry Directories That Drive Traffic
New on the site — Read the post
How to Build a Referral Program for a Driving School
New on the site — Read the post
Customer Advocacy vs. Referral Marketing: What’s the Difference?
New on the site — Read the post
Turn Customers Into Your Growth Engine
Launch a referral program that turns happy customers into your best growth channel — with ReferralEarl. Try ReferralEarl.
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Photo by Sincerely Media on Unsplash.
