Don’t Make Me Think by Steve Krug

Description

Steve Krug’s usability classic is short, funny, and endlessly practical: the less thinking your visitors have to do, the more they convert. He covers navigation, page hierarchy, mobile, and the cheap DIY usability testing anyone can run. For anyone building landing pages, funnels, or a marketplace, it’s the fastest way to spot the friction quietly killing your conversions. Honest caveat: it’s about usability principles, not visual design trends, so don’t expect a style guide. But the principles never age — this is one of the highest ROI-per-page books in marketing.