Here’s this week’s ReferralEarl roundup — 9 items across Affiliate & Referral, Search & Traffic.
Every story links to its original source.
The TLDR
- Affiliate & Referral: Retailer data can sharpen social. It can also inflate the bill.
- Search & Traffic: Google Ads API Version 26.2 Now Out Available
Affiliate & Referral
Retailer data can sharpen social. It can also inflate the bill.
Retailer audiences can improve social targeting and sales measurement, but brands need to know if the added data actually adds anything. MarTech
Should you invest in a loyalty program?
Loyalty programs can look successful without generating additional purchases. The key is knowing which customers need an incentive to return. MarTech
Search & Traffic
Google Ads API Version 26.2 Now Out Available
Google Ads has just released a minor update to its Google Ads API – version 26.2. This update touches on assets, campaigns, reporting, and more general updates. Search Engine Roundtable
Google Ads Data Strength Uplift Metric Doc
Google Ads has posted a new help document about the data strength uplift metric. This comes a month after Google posted another help document on Data Strength Best Practices. "The data strength uplift metric gives you a… Search Engine Roundtable
From the blog this week
What Is a Milestone Referral Reward? Multi-Step Incentives Explained
New on the site — Read the post
How to Turn One Video Into a Week of Social Media Posts
New on the site — Read the post
What Is a Referral Trigger? When Customers Are Most Likely to Refer
New on the site — Read the post
How to Use Instagram Stories to Sell Without Being Salesy
New on the site — Read the post
Best Time to Ask for a Referral: A Beginner’s Guide
New on the site — Read the post
Turn Customers Into Your Growth Engine
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Photo by Jazmin Quaynor on Unsplash.
