Here’s this week’s ReferralEarl roundup — 10 items across Affiliate & Referral, Search & Traffic.
Every story links to its original source.
The TLDR
- Affiliate & Referral: How to create B2B content that buyers keep using
- Search & Traffic: Google updates Location asset requirements without changing enforcement
Affiliate & Referral
How to create B2B content that buyers keep using
As AI makes content easier to create, the opportunity is to build resources that help buyers make decisions, solve problems, and take action. MarTech
AI is putting marketing’s in-house model to the test
CMOs once asked agencies to prove their value. AI could force them to answer the same question about their own teams. MarTech
Search & Traffic
Google updates Location asset requirements without changing enforcement
Google updated its Location asset requirements with clearer language and troubleshooting guidance Search Engine Land
Caught by Google’s spam update? Don’t make recovery harder
Rushed fixes can make recovery harder after a Google spam update or manual action. Here’s what to investigate, address, and avoid. Search Engine Land
Google Maps Phone Number in Photo Scam
Scammers are using the Google Maps contributor program to upload AI-generated photos with phone numbers, tricking users into calling the number in the photo instead of the number on the Google Business Profile listing.… Search Engine Roundtable
From the blog this week
Chiropractor Referral Program: A Step-by-Step Guide
New on the site — Read the post
How to Build a Referral Program for a Med Spa
New on the site — Read the post
What Is Referral Fraud? Types and How to Prevent It
New on the site — Read the post
How to Start a Loyalty Program for a Hair Salon or Spa
New on the site — Read the post
How to Start a Loyalty Program for a Gym or Studio
New on the site — Read the post
Turn Customers Into Your Growth Engine
Launch a referral program that turns happy customers into your best growth channel — with ReferralEarl. Try ReferralEarl.
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Photo by Sincerely Media on Unsplash.
