Earl’s Blog

How to Build a Social Media Content Calendar (Free Template)

How to Build a Social Media Content Calendar (Free Template)

July 6, 2026

Posting on social media without a plan usually looks the same after a few months: a burst of enthusiasm, a

TikTok Marketing for Small Business: A Step-by-Step Guide

TikTok Marketing for Small Business: A Step-by-Step Guide

July 6, 2026

TikTok has grown from a dance-and-lip-sync app into one of the most useful marketing channels available to small businesses, thanks

How to Track Referrals: Spreadsheets vs. Referral Software

How to Track Referrals: Spreadsheets vs. Referral Software

July 6, 2026

Every referral program lives or dies on one unglamorous question: can you actually prove who referred whom? Without a tracking

What Is a Good Referral Rate? Industry Benchmarks Explained

What Is a Good Referral Rate? Industry Benchmarks Explained

July 6, 2026

If you just launched a referral program, the first question you’ll ask is usually the same one: is this number

How to Ask Customers for Referrals Without Feeling Pushy

How to Ask Customers for Referrals Without Feeling Pushy

July 6, 2026

Most business owners know referrals bring in some of the best customers they’ll ever get — yet asking for one

How to Grow Your Email List From Zero Without Ads

How to Grow Your Email List From Zero Without Ads

July 6, 2026

Paid ads can build a list fast, but they stop working the moment you stop paying. If you’re starting from

How to Create a Lead Magnet That Converts: 12 Formats

How to Create a Lead Magnet That Converts: 12 Formats

July 6, 2026

A lead magnet is only as good as the trade: you’re asking someone for their email address, so the thing

How to Set Referral Fees: Rates & Industry Benchmarks

How to Set Referral Fees: Rates & Industry Benchmarks

July 6, 2026

Set a referral fee too low and nobody bothers referring you. Set it too high and you’re giving away the

Referral Program vs Loyalty Program: Which Fits You?

Referral Program vs Loyalty Program: Which Fits You?

July 6, 2026

If you’ve got a bit of marketing budget to spend and you’re trying to decide between a referral program and

How to Find and Close Co-Marketing Partnerships That Work

How to Find and Close Co-Marketing Partnerships That Work

July 6, 2026

Co-marketing is one of the cheapest ways to reach a new audience, because instead of paying for attention you’re borrowing

How to Use SMS Marketing to Improve Customer Retention

How to Use SMS Marketing to Improve Customer Retention

July 6, 2026

Email gets ignored, ads get skipped, but a text message almost always gets opened within minutes of arriving. That immediacy

How to Use Pinterest to Drive Free Traffic to Your Site

How to Use Pinterest to Drive Free Traffic to Your Site

July 6, 2026

Pinterest works differently from other social platforms: it behaves more like a visual search engine than a feed, which means

What Is a Referral Incentive? Types, Examples & How to Choose

What Is a Referral Incentive? Types, Examples & How to Choose

July 6, 2026

A referral incentive is the reward a business offers to encourage people to recommend it to friends, family, or colleagues.

How to Create a VIP Customer Program With Tiers and Perks

How to Create a VIP Customer Program With Tiers and Perks

July 5, 2026

Your best customers deserve more than a generic discount code. A well-structured VIP program — one with clear tiers, meaningful

Rakuten-Impact Join Forces, Prime Day Affiliate ROAS Surges, Creators Hit $44B, FTC Fines at $50K: 14 Must-Know Referral & Affiliate Stories (July 5, 2026)

Rakuten-Impact Join Forces, Prime Day Affiliate ROAS Surges, Creators Hit $44B, FTC Fines at $50K: 14 Must-Know Referral & Affiliate Stories (July 5, 2026)

July 5, 2026

Affiliate marketing entered its most consequential stretch of 2026 this week, as two of the industry’s biggest networks announced a

Instagram Marketing for Small Business: Grow Without Ads

Instagram Marketing for Small Business: Grow Without Ads

July 5, 2026

Growing an Instagram following without paying for ads is entirely possible, but it takes a consistent system more than a

How to Start a Referral Program for Your Small Business

How to Start a Referral Program for Your Small Business

July 5, 2026

Word of mouth is the oldest form of marketing, but leaving it to chance means missing most of the referrals

How to Use Webinars to Generate B2B Leads: Step-by-Step

How to Use Webinars to Generate B2B Leads: Step-by-Step

July 5, 2026

Webinars remain one of the few content formats where a prospect will voluntarily hand over their name, email, and job

How to Set Up a Referral Program for a Service Business

How to Set Up a Referral Program for a Service Business

July 4, 2026

Service businesses live or die on trust, and nothing builds trust faster than a recommendation from someone the buyer already

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