Earl’s Blog

What Is a Referral Source? Meaning, Types & How to Track It

What Is a Referral Source? Meaning, Types & How to Track It

September 29, 2026

If you’ve ever asked a new customer “How did you hear about us?” you were trying to identify their referral

Turn One-Time Buyers Into Repeat Customers With Flows

Turn One-Time Buyers Into Repeat Customers With Flows

September 29, 2026

Most small businesses spend heavily to land a first sale, then leave the second sale entirely up to chance. That’s

Junk Removal Referral Program Ideas That Bring In Jobs

Junk Removal Referral Program Ideas That Bring In Jobs

September 29, 2026

Junk removal is a word-of-mouth business. A customer who was happy with how fast and clean your crew worked is

Amazon Blocks Meta Muse, Google Auto-Enrolls Shopify, ChatGPT Ads Surge, Spam Update Lands: 14 Must-Know Affiliate Marketing Stories (September 27, 2026)

Amazon Blocks Meta Muse, Google Auto-Enrolls Shopify, ChatGPT Ads Surge, Spam Update Lands: 14 Must-Know Affiliate Marketing Stories (September 27, 2026)

September 27, 2026

Affiliate marketing news this week was mostly about who gets to hold the checkout. Amazon locked Meta’s shopping agent out,

How to Create a Loyalty Program for a Bookstore

How to Create a Loyalty Program for a Bookstore

September 26, 2026

Book margins are thin, and readers can buy almost any title online in seconds. A good loyalty program gives people

Brewery & Winery Loyalty Program Ideas That Actually Work

Brewery & Winery Loyalty Program Ideas That Actually Work

September 25, 2026

A first visit to a taproom or tasting room is easy to win. The harder job is getting that guest

How to Write a Weekly Newsletter Customers Actually Read

How to Write a Weekly Newsletter Customers Actually Read

September 25, 2026

Most small-business newsletters fail for the same reason: they are written for the business, not the reader. A roundup of

How to Get Listed on G2 and Capterra and Outrank Rivals

How to Get Listed on G2 and Capterra and Outrank Rivals

September 24, 2026

If you sell software, buyers are checking G2 and Capterra before they ever talk to your sales team — and

How to Build a SaaS Affiliate Program Without a Platform

How to Build a SaaS Affiliate Program Without a Platform

September 24, 2026

Dedicated affiliate platforms like Rewardful, FirstPromoter, or Tapfiliate are great once you have real volume, but most of them charge

Martech Labels Meaningless · Google Ads Holistic Modes · B2B Creator Video

Martech Labels Meaningless · Google Ads Holistic Modes · B2B Creator Video

September 24, 2026

Here’s this week’s ReferralEarl roundup — 9 items across Affiliate & Referral, Search & Traffic. Every story links to its

What Is a Referral Network and How Do You Build One?

What Is a Referral Network and How Do You Build One?

September 24, 2026

Most small businesses get their best customers from someone else’s recommendation. A referral network turns those one-off recommendations into a

How to Run a Refer-a-Friend Text Campaign Without Annoying Customers

How to Run a Refer-a-Friend Text Campaign Without Annoying Customers

September 24, 2026

A text message gets opened fast, which makes it a tempting channel for referral asks. It’s also the fastest way

How to Get Listed on Industry Directories That Drive Traffic

How to Get Listed on Industry Directories That Drive Traffic

September 23, 2026

Most “submit your business to 500 directories” advice is a decade out of date. Google has been explicit that mass

How to Build a Referral Program for a Driving School

How to Build a Referral Program for a Driving School

September 22, 2026

Driving schools live and die on local reputation. New students almost always come from someone who trusts you already —

Customer Advocacy vs. Referral Marketing: What’s the Difference?

Customer Advocacy vs. Referral Marketing: What’s the Difference?

September 21, 2026

If you’ve heard someone use “customer advocacy” and “referral marketing” as if they mean the same thing, you’re not alone.

ChatGPT Sponsored Agents Launch, HubSpot AI Agents Debut, TikTok Shop New Scoring System, FTC Tightens AI Disclosure: 15 Essential Small Business Marketing Stories (September 20, 2026)

ChatGPT Sponsored Agents Launch, HubSpot AI Agents Debut, TikTok Shop New Scoring System, FTC Tightens AI Disclosure: 15 Essential Small Business Marketing Stories (September 20, 2026)

September 20, 2026

Small business marketing took several sharp turns this week, as OpenAI opened ChatGPT to sponsored AI agents, HubSpot rolled out

NPS Promoter vs. Detractor: What’s the Difference?

NPS Promoter vs. Detractor: What’s the Difference?

September 19, 2026

If you’ve ever sent a customer survey asking “How likely are you to recommend us?” you’ve already run an NPS

How to Build a Loyalty Program for an Auto Repair Shop

How to Build a Loyalty Program for an Auto Repair Shop

September 19, 2026

Most drivers don’t think about their mechanic until something breaks, which is exactly why repeat business is so hard to

Martech CMO Void · Google Analytics Dashboards · HubSpot AI Agents

Martech CMO Void · Google Analytics Dashboards · HubSpot AI Agents

September 17, 2026

Here’s this week’s ReferralEarl roundup — 10 items across Affiliate & Referral, Search & Traffic. Every story links to its

How to Use Chambers of Commerce to Grow Your Business

How to Use Chambers of Commerce to Grow Your Business

September 17, 2026

Joining a chamber of commerce or a networking group is one of the cheapest ways to get in front of

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