How to Create a Loyalty Program for a Bookstore
September 26, 2026
Book margins are thin, and readers can buy almost any title online in seconds. A good loyalty program gives people...
Read more
How to Write a Weekly Newsletter Customers Actually Read
September 25, 2026
Most small-business newsletters fail for the same reason: they are written for the business, not the reader. A roundup of...
Read more
Finder’s Fee vs. Referral Fee: What’s the Difference?
September 12, 2026
Someone connects you with a new client, a buyer, or an investor, and now you need to figure out what...
Read more
What Is a Referral Fee? Referral Fee vs. Referral Incentive
September 12, 2026
If you’re building a referral program, you’ll run into these two terms almost immediately — and mixing them up can...
Read more
Loyalty Program Launch Checklist for Small Business Owners
September 3, 2026
Launching a loyalty program sounds simple until you’re staring at a blank sign-up form trying to decide how many points...
Read more
How to Start a Customer Loyalty Program for Your Small Business
August 25, 2026
Getting a new customer usually costs a lot more than keeping one you already have, which is why so many...
Read more
How to Get More Customer Reviews Without Breaking the Rules
August 15, 2026
Reviews are one of the cheapest, highest-leverage marketing assets a small business has — they influence whether someone picks you...
Read more
How to Launch a Referral Program With No Budget
August 13, 2026
You don’t need paid software, a big rewards budget, or a marketing team to get a referral program off the...
Read more
How to Write Google Business Profile Posts That Drive Calls
August 12, 2026
Most local businesses set up a Google Business Profile, verify it, add a few photos, and then never touch it...
Read more
How to Set Up a Punch Card Loyalty Program for Your Business
July 27, 2026
Repeat customers are the backbone of most small retail and food businesses, and a punch card is still one of...
Read more
How to Do Customer Success as a Solo Founder
July 19, 2026
When you’re a team of one (or three), “customer success” can sound like a department you can’t afford. It isn’t...
Read more
How to Build a Customer Loyalty Program on Any Budget
July 16, 2026
Repeat customers are the cheapest growth channel you already have — you just need a system that gives them a...
Read more
Best Affordable Content Marketing Tools for Small Business
July 12, 2026
Content marketing works whether or not you have a budget for it, but most small businesses assume the good tools...
Read more
How to Start a Loyalty Program for a Restaurant or Café
July 6, 2026
A loyalty program is one of the cheapest ways a restaurant or café can turn occasional visitors into regulars, but...
Read more
How to Start a Referral Program for Your Small Business
July 5, 2026
Word of mouth is the oldest form of marketing, but leaving it to chance means missing most of the referrals...
Read more
How to Calculate Customer Lifetime Value for Your Small Business
June 17, 2026
Most small business owners focus on getting the next sale. But the owners who build truly profitable businesses obsess over...
Read more
Email Subject Lines Small Business Customers Actually Open
June 17, 2026
Your email could contain the most valuable offer you’ve ever sent — and it won’t matter if the subject line...
Read more
