Here’s this week’s ReferralEarl roundup — 9 items across Affiliate & Referral, Search & Traffic.
Every story links to its original source.
The TLDR
- Affiliate & Referral: More buyer signals won’t tell you what buyers need next
- Search & Traffic: Google Ads AI Max Columns: Brand Inclusion, Commission, Locations Of Interest & Optimized Targeting
Affiliate & Referral
More buyer signals won’t tell you what buyers need next
Clicks, visits, and engagement scores show what buyers did. Better marketing starts with understanding what they’re trying to accomplish. MarTech
Brand measurement needs a new source of truth
AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health. MarTech
Search & Traffic
Google Ads AI Max Columns: Brand Inclusion, Commission, Locations Of Interest & Optimized Targeting
Google Ads is adding new AI Max related columns to the Google Ads reporting console. The columns include brand inclusions, locations of interest, commission and optimized targeting. Search Engine Roundtable
Google Ads Self-Services Conversion Lift Measurement
Google Ads now lets advertisers set up Conversion Lift measurement themselves. Google updated its help documentation to say that you no longer need a Google Ads representative to set up Conversion Lift measurement; you… Search Engine Roundtable
From the blog this week
How to Automate a Post-Purchase Email Series for Repeat Sales
New on the site — Read the post
How to Set Up a Loyalty Program for a Car Wash
New on the site — Read the post
What Is a Referral Landing Page? Beginner’s Guide + Examples
New on the site — Read the post
How to Write an Onboarding Email Sequence That Cuts Churn
New on the site — Read the post
Pressure Washing Referral Program Ideas That Book More Jobs
New on the site — Read the post
Turn Customers Into Your Growth Engine
Launch a referral program that turns happy customers into your best growth channel — with ReferralEarl. Try ReferralEarl.
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Photo by Sincerely Media on Unsplash.
