Earl’s Blog

Double-Sided Referral Programs: How They Work and If They’re Worth It

Double-Sided Referral Programs: How They Work and If They’re Worth It

July 15, 2026

The referral programs most people remember — Dropbox, PayPal, Olaplex — all share one trait: they gave something to both

How to Track Referral Program Performance for Free

How to Track Referral Program Performance for Free

July 14, 2026

Dedicated referral software can run anywhere from a modest monthly fee to a serious line item once you factor in

Tiered Referral Program Examples & How to Build a Reward Ladder

Tiered Referral Program Examples & How to Build a Reward Ladder

July 14, 2026

A flat referral reward — the same $10 or one free month for every single referral — is easy to

How to Build a Community-Led Growth Strategy for Small SaaS

How to Build a Community-Led Growth Strategy for Small SaaS

July 13, 2026

If you’re a small SaaS team without a big paid-ads budget or a large sales org, your users can become

The Best Hosting for WooCommerce Stores in 2026

The Best Hosting for WooCommerce Stores in 2026

July 13, 2026

Disclosure: This post contains affiliate links. If you sign up for Cloudways through them, we may earn a commission at

What Can Cloudways Host? Every Platform Its Managed Cloud Runs

What Can Cloudways Host? Every Platform Its Managed Cloud Runs

July 13, 2026

Disclosure: This post contains affiliate links. If you sign up for Cloudways through them, we may earn a commission at

Best Loyalty Program Apps for Small Ecommerce Stores

Best Loyalty Program Apps for Small Ecommerce Stores

July 12, 2026

Adding a loyalty program is one of the fastest ways for a small ecommerce store to turn one-time buyers into

Local SEO Content Strategy: Rank in Your City Without Links

Local SEO Content Strategy: Rank in Your City Without Links

July 12, 2026

Most local businesses assume they need a pile of backlinks to show up when someone searches “near me” or “[service]

How to Reduce SaaS Churn in 90 Days, No CS Team Needed

How to Reduce SaaS Churn in 90 Days, No CS Team Needed

July 12, 2026

If you’re a small SaaS team without the headcount for a dedicated customer success function, churn can feel like a

How to Announce a Referral Program to Existing Customers

How to Announce a Referral Program to Existing Customers

July 12, 2026

You built the referral program, set the rewards, and got the tracking working — now comes the part that actually

Best Digital Punch Card Loyalty Ideas for Small Business

Best Digital Punch Card Loyalty Ideas for Small Business

July 12, 2026

Paper punch cards get lost in wallets, forgotten in cars, and reprinted at a real cost every time you run

Best Affordable Content Marketing Tools for Small Business

Best Affordable Content Marketing Tools for Small Business

July 12, 2026

Content marketing works whether or not you have a budget for it, but most small businesses assume the good tools

12 Referral Marketing Examples From Brands That Nailed It

12 Referral Marketing Examples From Brands That Nailed It

July 12, 2026

Every article about referral marketing tells you the same three things: word of mouth is powerful, incentives work, and you

How to Use NPS Surveys to Reduce Churn and Grow Referrals

How to Use NPS Surveys to Reduce Churn and Grow Referrals

July 11, 2026

Most teams send an NPS survey, watch the score tick up or down, and move on. That’s the easy 20%

How to Build a Referral Network for Lawyers and Accountants

How to Build a Referral Network for Lawyers and Accountants

July 11, 2026

Lawyers and accountants sit on top of the same client relationships from two different angles, which makes them natural referral

How to Calculate and Improve Your Repeat Purchase Rate

How to Calculate and Improve Your Repeat Purchase Rate

July 11, 2026

Acquiring a new customer almost always costs more than getting an existing one to buy again, which is why repeat

How to Create a Lead Magnet Your Audience Actually Wants

How to Create a Lead Magnet Your Audience Actually Wants

July 11, 2026

Most lead magnets fail for one reason: they solve a problem nobody was actively trying to solve today. A generic

Single-Sided vs. Double-Sided Referral Incentives Compared

Single-Sided vs. Double-Sided Referral Incentives Compared

July 11, 2026

If you’re building a referral program, one of the first decisions you’ll face is who actually gets rewarded: just the

Free Referral Tracking Software: No-Cost & Open-Source Picks

Free Referral Tracking Software: No-Cost & Open-Source Picks

July 10, 2026

If you want to reward customers for sending you business, you don’t necessarily need to pay for software on day

How to Repurpose One Blog Post Into a Month of Content

How to Repurpose One Blog Post Into a Month of Content

July 10, 2026

Writing a great blog post takes hours, but most teams post it once, share it on social media a couple

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