Here’s this week’s ReferralEarl roundup — 10 items across Affiliate & Referral, Search & Traffic.
Every story links to its original source.
The TLDR
- Affiliate & Referral: Business websites dominate Gemini’s local AI citations
- Search & Traffic: Google releases August 2026 spam update
Affiliate & Referral
Business websites dominate Gemini’s local AI citations
Nearly 60% of Gemini’s local citations point to business websites, but recommendations can change dramatically when using identical searches. MarTech
How to tell if your personalization is over the line
Before using customer data to personalize an experience, test whether customers expect it, find it relevant, and feel comfortable with it. MarTech
Search & Traffic
Google releases August 2026 spam update
The update will take a few days to roll out. Search Engine Land
Google Ads tests Enhanced Matching for Customer Match
Enhanced Matching could help advertisers expand the reach of their first-party audiences using consented publisher signals. Search Engine Land
Why Google Announces Some Search Updates But Not All
As you know, Google does smaller core updates and algorithm search updates all the time without announcing them. So why does Google announce some of those updates and not the others. Well, as Google told us before… Search Engine Roundtable
From the blog this week
How to Respond to Negative Reviews Without Losing Customers
New on the site — Read the post
What Is an Employee Referral Program? A Beginner’s Guide
New on the site — Read the post
Referral vs. Loyalty Program: Which Should You Launch First?
New on the site — Read the post
Podcast Guesting: How to Build Authority and Drive Leads
New on the site — Read the post
How to Win Back Churned Customers With Email
New on the site — Read the post
Turn Customers Into Your Growth Engine
Launch a referral program that turns happy customers into your best growth channel — with ReferralEarl. Try ReferralEarl.
Want this in your inbox? Subscribe to the free newsletter.
Photo by Sincerely Media on Unsplash.
