Earl’s Blog

How to Find and Close Co-Marketing Partnerships That Work

How to Find and Close Co-Marketing Partnerships That Work

July 6, 2026

Co-marketing is one of the cheapest ways to reach a new audience, because instead of paying for attention you’re borrowing

How to Use SMS Marketing to Improve Customer Retention

How to Use SMS Marketing to Improve Customer Retention

July 6, 2026

Email gets ignored, ads get skipped, but a text message almost always gets opened within minutes of arriving. That immediacy

How to Use Pinterest to Drive Free Traffic to Your Site

How to Use Pinterest to Drive Free Traffic to Your Site

July 6, 2026

Pinterest works differently from other social platforms: it behaves more like a visual search engine than a feed, which means

What Is a Referral Incentive? Types, Examples & How to Choose

What Is a Referral Incentive? Types, Examples & How to Choose

July 6, 2026

A referral incentive is the reward a business offers to encourage people to recommend it to friends, family, or colleagues.

How to Create a VIP Customer Program With Tiers and Perks

How to Create a VIP Customer Program With Tiers and Perks

July 5, 2026

Your best customers deserve more than a generic discount code. A well-structured VIP program — one with clear tiers, meaningful

Rakuten-Impact Join Forces, Prime Day Affiliate ROAS Surges, Creators Hit $44B, FTC Fines at $50K: 14 Must-Know Referral & Affiliate Stories (July 5, 2026)

Rakuten-Impact Join Forces, Prime Day Affiliate ROAS Surges, Creators Hit $44B, FTC Fines at $50K: 14 Must-Know Referral & Affiliate Stories (July 5, 2026)

July 5, 2026

Affiliate marketing entered its most consequential stretch of 2026 this week, as two of the industry’s biggest networks announced a

Instagram Marketing for Small Business: Grow Without Ads

Instagram Marketing for Small Business: Grow Without Ads

July 5, 2026

Growing an Instagram following without paying for ads is entirely possible, but it takes a consistent system more than a

How to Start a Referral Program for Your Small Business

How to Start a Referral Program for Your Small Business

July 5, 2026

Word of mouth is the oldest form of marketing, but leaving it to chance means missing most of the referrals

How to Use Webinars to Generate B2B Leads: Step-by-Step

How to Use Webinars to Generate B2B Leads: Step-by-Step

July 5, 2026

Webinars remain one of the few content formats where a prospect will voluntarily hand over their name, email, and job

How to Set Up a Referral Program for a Service Business

How to Set Up a Referral Program for a Service Business

July 4, 2026

Service businesses live or die on trust, and nothing builds trust faster than a recommendation from someone the buyer already

How to Optimize Your Google Business Profile for Local Search

How to Optimize Your Google Business Profile for Local Search

July 4, 2026

If your business isn’t showing up when nearby customers search on Google or Google Maps, the problem usually isn’t your

How to Run a Micro-Influencer Campaign on a $500 Budget

How to Run a Micro-Influencer Campaign on a $500 Budget

July 4, 2026

A $500 budget won’t get you a celebrity endorsement, but it’s more than enough to run a real micro-influencer campaign

How to Promote Your Referral Program: 15 Ways to Get Shares

How to Promote Your Referral Program: 15 Ways to Get Shares

July 4, 2026

You launched a referral program, dropped a link on your website, and waited. A trickle of shares came in, then

Customer Win-Back Email Campaign: Templates & Strategy

Customer Win-Back Email Campaign: Templates & Strategy

July 2, 2026

Every business loses customers to inattention, not just to competitors — a subscriber gets busy, forgets to reorder, or drifts

How to Create a Lead Magnet That Builds Your Email List Fast

How to Create a Lead Magnet That Builds Your Email List Fast

July 2, 2026

A lead magnet is the free resource you trade for someone’s email address — a checklist, template, mini-course, or quiz

Referral Marketing Glossary: 30+ Terms for Beginners

Referral Marketing Glossary: 30+ Terms for Beginners

July 2, 2026

Referral marketing has its own vocabulary, and it can be confusing when you’re setting up your first program or reading

How to Get Press Coverage for Your Startup Without a PR Agency

How to Get Press Coverage for Your Startup Without a PR Agency

July 2, 2026

Most early-stage startups don’t need a PR agency — they need a founder willing to research journalists, write a tight

How to Design a Referral Program Landing Page That Converts

How to Design a Referral Program Landing Page That Converts

July 2, 2026

A referral program is only as good as the page that explains it. You can offer a great reward, but

The Creator’s Starter Kit: Gear and Books to Launch a Podcast, Channel, or Newsletter in 2026

July 1, 2026

The exact microphone, camera, lighting, and books we’d hand a friend who’s serious about building an audience in 2026 — a no-fluff creator starter kit.

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